The Pros & Cons of Offset Vs Digital

Trying to decide whether or not to produce your next printed piece digitally or with traditional offset? Each method has its own advantages and disadvantages. Volume, budget, quality and turn times all play into determining which means of production is the best fit for your project. Digital Printing Pros: Low-volume – Smaller quantities are much…

The Deckled Edge – Love it or Leave it?

We’ve decided to bring back our beloved Print Term Tuesday this week and spread some knowledge about the print world. Today, we’re talking about the deckle edge. The deckle edge was unavoidable until the 19th century as it was a byproduct of the papermaking process. As the papermaking process evolved and the rough edge became…

Paper Vocab

Brightness:  measured by the light that white paper reflects Calendering:  paper is run between steel rollers to smooth the paper; helps reduce the amount of moisture in the paper Caliper:  thickness of a sheet of paper; affected by the weight or finish Finish: the appearance, feel, and texture of a paper Genuine watermark:  a faint…