The P.S. You Should Include in Print Requests

Margie Dana is a wonderful resource for printers and print buyers alike. For those of you who have never heard of Dana, she provides incredible content on her self-titled website with a mission to “help clients build customer communities through carefully crafted content.” Earlier this week, Dana shared a great tip that we wanted to…

5 Ways to Utilize Data for Relevancy

Generating a more one-on-one dialogue with your audience isn’t as scary as it might seem. With even the smallest amount of data, here are five ways you can start to personalize your messaging to harvest stronger relationships across all media. 1) Personalized Copy Go beyond the traditional means of slapping a customer’s name on your…

Larger Than Life Displays

While Metropolitan is best known for our sheet-fed paper solutions, Point of Purchase (POP) displays are something we’re also quite familiar with, and we can help you cut down on shipping your displays with the LAMá. The LAMá, pronounced like the cute and fuzzy animal llama, is a patented, instant display that opens automatically into…

Three Reasons Calendars Should be in Your Marketing Mix

With September already half over, and the holidays and New Year right around the corner, we thought it would be a good time to examine some of the benefits of a simple, yet often overlooked, marketing/advertising tool:  the personalized desk or wall calendar.  Here are three reasons why your company should get a leg up…

Using data to bring relevancy to communications

I recently came across an article on Direct Marketing News that discussed whether marketers and data can ever really get along. The closest thing to integrating data into marketing initiatives is marketers are currently utilizing data with web analytics for example, but what they need to do is start utilizing their data in real time.…