Earth Day 2014: Print & Paper isn’t so bad

earthdayblog-01The print and paper industries get bad raps ever since the boom of the digital age. Trees get pulled from the ground (and many assume are never replaced), and they consume too much energy to get the pulp into paper form.

Contrary to popular belief though, there is so much that the paper and printing industries have done, and continue to do, to improve their environmental impact.

In fact, did you know that only 11% of trees cut down are used by the paper industry? Or how about that 60% of the energy used to produce paper in the United States is supplied by on-site renewable energy sources?

There are even certifications you can use that will ensure the fibers used to make the paper used for a printed project come from a responsibly managed forest by following the chain of custody all the way back to the ground. Some of these organizations even plant two or more trees for every tree they harvest.

There are actually 20% more trees in the United States than there were for the first Earth Celebration in 1970.

Here are Metropolitan, we pride ourselves in doing our part to minimize our carbon footprint. From production and front office recycling to utilizing low VOC inks to protect our workers and the environment, you can read more about our in-house initiatives here.

let us help you do your part

There are a handful of things you can do to minimize your impact as well.

  • Ask to have recycled paper used on your next print project.
  • Inquire about using a Forest Stewardship Council Certified paper stock to ensure your paper fibers are coming from a responsibly managed forest. We’ll even let you use our logo paired with the Rainforest Alliance to show your consumers your commitment to the environment and the rights of the workers and indigenous people.
  • If you are wanting to use a special coating to spruce up your print piece, evaluate the environmental impact of each of the finishing coats available. Learn more here.
  • Here are a few things you can even do around the office and home to boost your eco-friendliness

 Have any tips we forgot?

Please feel free to share them in the comments below! We’re always looking for ways to help make the world a better place.


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