Improvise. Adapt. Overcome. What’s true for the United States Marine Corps is most certainly true for the print industry today. We could sit back, relax, and watch the digital world slowly start to kill off our breed. Or we could put our thinking caps on, and innovatively figure out how play nicely with the ever-growing digital realm. Cross-channel marketing has enabled us to do just that, and at Metropolitan Printing, Sony DADC, Kyp, Infinite Memory, and across the Consolidated Graphics, Inc. family, we’re taking it one step further and helping you move your messages. The eBridge Arc has been designed to deliver the “ultimate consumer journey” by creating captivating experiences that take consumers on an enhanced journey from print, to rich media, to the web, and beyond.
It’s hard to keep up with the constant changes of our numerous multi-media channels and it can be a struggle to keep your audience’s attention from awareness engagement to conversion. Metropolitan Printing is proud to provide a variety of format options for the USB based technology, including direct mailers, publication inserts, and on-pack scenarios. This flexibility makes eBridge Arc suitable for a wide range of applications.
The patented memory technology is provided by Infinite Memory, a leading high volume supplier of secure, reliable, non-volatile memory technology that is tamper-proof, non-rewritable, and virus safe. It enables the eBridge Arc to provide secure, indelible flash memory allowing for the safe and seamless delivery of thousands of PDF pages, 100’s of books, and audio and video content.
How it works. Having been engaged with physical messaging, the audience can remove the eBridge Arc from the printed carrier and plug it into the USB port of any computer to begin their “journey.” The eBridge Arc automatically begins to provide its rich media content, prompting the audience to engage and personalize the journey. Once the rich media portion is complete, audiences are prompted to continue their journey by clicking a link that automatically launches their browser, seamlessly connecting them to a personalized landing page and the online portion of the experience. Upon arriving at the selected site, audiences can continue an even deeper experience with the brand and the brand’s online assets. This all happens seamlessly while capturing and reporting personalization and behavior data through eBridge Analytic software, provided by Infinite Memory. Using Sony DADC’s eBridge Analytics application, marketers can gauge eBridge Arc campaign performance in real-time from their desktop or mobile device. They can use it to see which content users engage with, where and when eBridge Arcs are used, as well as define their own metrics.
Need to deliver high-quality video, audio, applications, documents, or files to your audience? Available exclusively in the United States, you now have the ability to drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every step along the way.
For more information, visit http://movingmessages.cgx.com/ or contact Christine Alexander at calexander [AT] metropolitanprinting [DOT] com (812.272.1714).